do you remember growing up talking about the meaning of colour?
in particular, as it pertains to personality traits?
i used to love the colour purple. this was obviously in the days before barney the dinosaur. i'd go out of my way to have something purple on me every chance i had. i think this came from my unholy love of grape crush/fanta in all of its lovely forms: drinks, popsicles, bubble gum, candy, fruit leathers, etc. i just couldn't get enough.
then in high school, when these things actually mean the most of any time in a person's life, someone told me that the colour purple was the colour of an unstable mind. that sociopaths love the colour purple. it may have been in jest... i have no idea. i actually don't remember anymore who told me that. it may have been my grade 9 crush, erica.
anyway... i stopped wearing purple after that. to this day, i can't see someone wearing purple without having that same conversation play in my head.
but i love purple. or in this case, ultra violet. just one letter away from how anthony burgess would describe the teenage pasttime of a future gone awry. just one letter. away.
2017 has been a strange year. it continues towards an end that i hope doesn't happen -- division in all of its most nasty forms: war, poverty, famine, racism... all brought to bear on the poorest of the poor by the richest of the rich. we're not very far away from a dark, dystopian reality. i was hoping for a more beautiful, unified, "Star Trek" kind of reality.
so it feels like this colour really does aptly describe the world in which we live. it's not the description Pantone™ uses as their reason for picking Ultra Violet but for me, it does. we're really only one letter away from chaos.