Timely, Hilarious & Unnerving (if you're male)

Timely, hilarious, unnerving (if you’re male) and pointed article on the evolution of the dating scene.

Social media, as it must, continues to move all of our interactions from face-to-face towards face-to-phone. At times it’s an issue most of us are ill-equipped to deal with, i.e. straddling the line between social rudeness and social relevance. But as the inexorable movement in the 21st century towards not merely an online presence but an online reputation matures and the participants become more and more sophisticated, the tools by which we relate to the unknown grow with us as well.

It’s inevitable and awesome.